I'm not even going link to the site. Carolyn at LAist pointed this out earlier this year and John Sibley in Las Vegas actually decided to go through the ropes and see what happens when you sign up:
She goes over the features of their top dating package with you, and eventually reveals the price: $5495. I burst out laughing. She continued: the price is about to go up to $6100+ after the first of the month, but just for today they're having a special sale price and she can offer me the package for the bargain price of $2750. That price was only good for that day, of course - if I left the office I'd have to pay the full price.