Wednesday, December 07, 2005

MTA Gets Smarter

Let's talk about target marketing! Way to go MTA! Today I received a localized Sherman Oaks Reference Guide to MTA. It has a map of Sherman Oaks with 10 routes, a destination guide (with what route number to take to get there), and important phone numbers (911 is for emergencies, good to know! But why isn't 311 listed?). It also has a form you can fill out and send in to get a free one-week pass. I can only hope and assume that many other neighbourhoods are receiving similar brochures to encourage the use of public transportation.

(Okay, I know. I have a crappy camera or I just don't know how to use it.)

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